Guides

Practical, plain-English guides to brand deals, pitching, NIL and influencer campaigns.

For creators

How to Get Brand Deals as a Creator: A Step-by-Step GuideA practical, no-hype walkthrough for landing your first brand deals: get your profile ready, find brands that fit, pitch, agree terms and get paid safely.How to Pitch a Brand (With a Copy-and-Edit Email Template)What to put in a brand pitch email, what to leave out, and a short template you can adapt for your next partnership request.How to Build an Influencer Rate Card (Without Guessing)What goes into a creator rate card, the factors that should move your price up or down, and how to present rates to brands.

For athletes

NIL Deals for Student-Athletes: A Plain-English Starter GuideWhat NIL (name, image and likeness) deals are, how student-athletes can find and evaluate them, and the questions to ask before signing anything.

For brands

How to Find the Right Influencers for Your Brand, by NicheA step-by-step process for brands to find, vet and contact creators in a specific niche, plus a short checklist for your first outreach.Your First Influencer Campaign: A Checklist for Small BrandsA practical checklist for running a first creator campaign on a small budget: goal, brief, creators, contracts, payment and measuring results.