How to Build an Influencer Rate Card (Without Guessing)
What goes into a creator rate card, the factors that should move your price up or down, and how to present rates to brands.
What a rate card lists
- Each deliverable you sell (for example a short video, a story set, a dedicated video, a live appearance).
- A price or price range for each.
- Bundles that combine deliverables.
- Add-ons: usage rights, whitelisting/paid ads, exclusivity, rush delivery.
Factors that should change your price
- Time to produce, including scripting, filming, editing and revisions.
- How long and where the brand can reuse the content.
- Exclusivity that stops you working with competitors.
- Your real reach and engagement from your own analytics.
- How specialised your audience is.
Present rates as packages
Brands find it easier to choose between two or three packages than to build a deal from a menu. Keep add-ons separate so usage rights and exclusivity are priced, not given away.
Revisit regularly
Update your rate card when your audience, workload or demand changes. If every brand says yes immediately, your price may be too low.
Get a starting draft
The Source Impact rate-card generator suggests a structure from your profile. Treat its numbers as a starting point and adjust to your real costs and data.
Ready to put this into practice?
Generate a rate card draft
Generate a rate card draft
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