How to Find the Right Influencers for Your Brand, by Niche
A step-by-step process for brands to find, vet and contact creators in a specific niche, plus a short checklist for your first outreach.
Start from your customer, not the creator
Write one sentence about who buys from you and why. The right creators are the ones that person already watches. That keeps your search about fit rather than follower count.
Search by niche and sub-niche
"Fitness" is broad; "strength training for beginners" or "postpartum fitness" is a niche. Search by the specific topics, hashtags and problems your customers care about. In Source Impact, set your niches and the portal shows creators that share them.
Vet before you reach out
- Recent content: is it consistent with your brand values?
- Comments: do real people engage, and is the audience your customer?
- Past sponsored posts: are they clearly disclosed and well made?
- Ask for audience data from the creator's own analytics.
Send a clear brief
Include the product, the goal, required and forbidden messages, deliverables, timeline, usage rights, budget range and how you will pay. Clear briefs get better creative and fewer surprises.
Pay safely and on time
Fund the deal up front through a method that releases payment on delivery. Source Impact supports escrow-style payments through Stripe.
Find creators for your brand