How to Pitch a Brand (With a Copy-and-Edit Email Template)

What to put in a brand pitch email, what to leave out, and a short template you can adapt for your next partnership request.

What a strong pitch includes

• A specific subject line naming the brand and your idea.
• Why them: one sentence that shows you know the product.
• Why you: who your audience is and one proof point you can back up.
• One idea: a concrete piece of content, not a menu of everything.
• The ask: a small, easy next step, such as a 15-minute call or a rate sheet.

What to leave out

Long life stories, attachments nobody asked for, inflated numbers, and pressure tactics. Keep it under 150 words.

Template

Subject: [Your name] x [Brand]: [one-line idea]

Hi [first name],

I'm [name], I make [type of content] for [who your audience is] on [platform]. I've been using [product] for [honest detail], and my audience keeps asking about [related topic].

Idea: [one concrete piece of content and why it fits their current launch or season].

My profile, examples and audience details are here: [link].

Would you be open to a quick call next week, or should I send a rate sheet?

Thanks,
[name]

Follow up once

If you hear nothing, send one short follow-up about a week later with a new angle or a timely hook. Then move on.

Let AI write the first draft

In the Source Impact portal, the AI pitch assistant drafts a pitch from your profile and the brand's campaign. Always edit it so it sounds like you and only includes facts you can back up.

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