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College Athletes: Here's Exactly How to Land Your First NIL Deal — And What to Charge
The step-by-step blueprint used by athletes who monetized their name, image, and likeness — without an agent, without guessing, and without leaving money on the table.
INSIDE THE NIL DEAL BLUEPRINT:
- How to calculate your NIL value — follower count, sport, conference, and engagement rate all factor in. Walk through the formula and know your number before talking to any brand.
- The 3 types of NIL deals available right now — social sponsorships, local business partnerships, and brand ambassadorships — and which one pays the most for your profile.
- What NCAA compliance actually requires — the 4 things you must do before signing anything, including the one step most athletes skip that causes the most problems.
- Why local business partnerships often outpay national brands — for athletes with under 50K followers, local deals frequently deliver 2-3× the per-follower rate of national brand deals.
- The Source Impact athlete profile that puts your NIL value in front of 300+ active brand sponsors — without cold-pitching a single company.
FROM ATHLETES ON SOURCE IMPACT:
"I had no idea my engagement rate mattered more than my follower count to brands. The formula in this blueprint changed how I pitch — and my rates went up immediately."
— Division I swimmer, 11K followers
"The compliance checklist alone was worth downloading. My athletic department had requirements I didn't know about. Found a local gym partnership 3 weeks after setting up my Source Impact profile."
— Division II soccer player, 8K followers